14 – How Do You Become Part of a Community? Social Media (Part 1)

On social media platforms—whether it’s Facebook or online forums—it’s easy to follow a community. But does that mean you’re truly part of that group?

Even if you read every post and know exactly who writes the most interesting content, which inside jokes are common, and what social norms have developed there—you might feel like part of the group. But does the group actually recognize you as a member?

Unlike real life, just being there goes unnoticed on social media. You recognize others because they contribute—by posting or commenting. But no one notices if you’re just reading or occasionally liking something. You only become visible—and accepted—when you start contributing and interacting. That’s when the community starts to see you as one of their own.

Photo by George Pagan III on Unsplash

I personally consider myself very much a part of the board game community: I’ve introduced many people to games in Salzburg and organized events. I design a game for players and have poured time and resources into the project. That certainly makes me a board gamer—but unless I actually participate in specific board game communities, people there won’t know me.

This can especially be a problem when it comes to promotion. In many groups, it’s frowned upon if your first post is a game announcement. Sure, you’re sharing something the group might genuinely enjoy—something they wouldn’t have discovered otherwise. But to them, you’re still a stranger promoting a product.

You don’t have to be part of every community. But it’s worth becoming active in key groups, especially the larger ones where conversations happen. Just be aware—it takes time and effort. Don’t expect to be well-known after just a few weeks. Post meaningful content. Engage in conversations. Offer the community something of value. That’s what builds interest in you—and eventually, in your game too.

On top of that, regular activity boosts your visibility. Many social media platforms reduce your reach if there’s little interaction. But that’s a topic for another post.

If you’re part of a board game community yourself, I’d be thrilled to receive an invite. I’d love to introduce myself and my game, and I’d be happy to answer your questions—if I’m welcome and invited, of course. I’d truly appreciate it.