32 – Kickstarter Preparations

There’s naturally a lot to prepare for the Kickstarter launch. Above all: marketing. Review prototypes are on their way, and social media posts are starting up again. But the Kickstarter page itself also needs to look great and requires banners, GIFs, and videos.

For the introduction of the Kickstarter video, I came up with three short clips that each tell a little bit about what Magical Friends is all about. Why three clips? Each one is only about 20 seconds long, which also makes them perfect for Facebook ads. We’ll try our luck on TikTok as well.

In the first clip, viewers will learn something about the goal of the game; the second clip focuses on one of the main tasks in the game; and the third is meant to reflect the action and chaos that unfold during play.

First, I created storyboards together with my illustrators, Hannah and Nessi. I explained to them that in the first clip, I’d like the wizards to learn about the Midsommar competition at the marketplace, a rivalry breaks out between them, and they immediately set off to prepare for the contest.

The clips shouldn’t contain much more than five images, because the more images there are, the more time‑consuming the whole project becomes. With five images and various animatable layers, you can already create a lovely little video.

This is what the final concept looked like:

Its also a nice comic!

With this, we can create our own video clip, have a piece of a larger intro, and at the same time a cute little comic.

At the moment, we’re working on sound and text for the video. It already looks very cool. More on that as soon as it’s finished.

Of course, there are many different approaches to creating videos like this — some simpler, some much more elaborate. What do you think of our plan? Leave us a comment.